Dog Food Ingredients - The good, the bad & the ugly.

When it comes to buying dog food there are a number of things to consider. An often forgotten area is the ingredients labels on the back of your dog food packaging. Those that do skim read the label will glance over a range of words that mean nothing to them and then carry on about their day. We thought it would be useful to list out what some of the common ingredients are and what they actually mean for your dogs health.


Whole Meat Proteins
Protein should be the top ingredient in any dog food but not just any meat protein ingredient. Labels that contain specific meat sources, like beef, chicken or pork and also the percentage of what the ‘meat’ is, is something to look out for. Giving your dog ‘human grade dog food’ also means it’s edible for human consumption, unlike most dog foods that are classified as “feed”. This basically means it’s made up of meat from dying and/or diseased animals. Yes, we made that face too.

Fresh Fruit & Vegetables
It’s no secret that fresh food diets have a variety of health benefits for humans but also dogs. When it comes to keeping your dog in tip top health you want to be looking for fresh ingredients so your dog receives the best nutrition as possible. All of our Cold Pressed and Frozen Raw food flavours contain fruit and/or vegetables, because we know how important it is in your dog’s diet.

Complete/ Balanced Meal
Just like us humans, dogs need to have the right balance of carbs, protein, fat, vitamins and minerals to keep them healthy. 100% complete and balanced' meals mean that the food in question is a fixed formula that can be used on a daily basis for a balanced diet, providing your pet with all the nutrition they need.


White Flour
This has no nutritional value whatsoever. It’s highly treated and stripped of most nutrients. It’s simply used as a binding agent or to add texture in some dry dog foods. When dogs consume white flour they can suffer digestive problems and bloating, not to mention spikes in blood sugar causing your dog to feel hungry more often.

By Product
These are low quality or even inedible parts of an animal. This can be anything from diseased tissue, spleen, brain, blood, fatty tissue, stomach etc. It’s basically a cheap way for dog food companies to keep their protein levels ‘high’ (but not high quality) and production costs low.

Corn Syrup
This is used to sweeten dog food and we all know added sugar is bad but did you also know it’s an additive? The more your dog eats, the more he’ll develop a taste for all things sweet. Much like refined sugar, corn syrup causes spikes in blood sugar and contributes to weight gain, obesity, and diabetes.


This is a controversial dog food additive commonly found in most dry dog foods and used as a fat preservative. But do you know what this product was originally developed for? Pesticide. Yet today most food experts say when it’s used properly, the synthetic additive is non toxic. As we understand it, a trace amount of ethoxyquin is probably safe but a large number of pet owners feed their dog the same food repeatedly so that’s sure to accumulate right? Either way, it sounds sketchy to us!

Propylene Glycol
According to the dictionary, Propylene Glycol is, ‘a liquid alcohol which is used as a solvent, in antifreeze, and in the food, plastics, and perfume industries’. It’s used in some dry dog foods to reduce moisture and prevent bacteria growth. However, dogs need ‘good bacteria’ and moisture for digestion, so this ingredient may prevent both, resulting in dogs becoming unwell. Oh, and just to mention it’s also been banned in cat food, but can still be used in dog food?

Butylated-hydroxyanisole (BHA) or butylated hydroxytoluene (BHT) are preservatives used in certain dried dog food to prevent spoiling. But they’re also found in pharmaceuticals, cosmetics, petroleum products, rubber and even, wait for it... embalming fluid. Yes that’s right, it’s literally preserving your dog’s food like you would a human. Why would you feed that to your dog?

We cut the crap, not the quality when it comes to our dog food. Both our cold pressed and frozen raw are complete, faff free and filler free giving you fuss free feeding. Time to trade up! SUBSCRIBE TODAY.

Older Post
Newer Post
Close (esc)


Use code SIGNUP at checkout today and get 20% OFF your first subscription box. 

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now